Some of us have been talking about the River, and how the City doesn't have good access, and how it would be nice to get rid of the I-91 viaduct. That may be an attractive idea in some ways, but looked at another way the viaduct represents a significant investment, of probably hundreds of millions of $$, and maybe we should think about hw we can use it to our advantage better than we do. Maybe we could do some design work and come up with ways that we could promote the City to people who now just drive by on I-91 by using better signage, for example telling people about our colleges or what shows are coming up. This could be done in better ways than those green and brown highway signs. Also maybe we could design ways that our buildings could be more attractive from the highway. Right now the annual christmas ornaments are bout the only positive thing driver on 91 sees. Everything else is the back or side of some building facing on Main Street. When you think about it and look at the demographics, Downtown Springfield still has the 100% location. People have to drive farther to get to Holyoke, Eastfield, or Enfield. If we managed our access better, with better messaging and more accessible parking, we could do quite well. |
Comments